In 1919, a group of investors headed by Ernest Woodruff and W. C. Bradley purchased TheCoca-Cola Company for $25 million. The business was reincorporated as a Delaware corporation, and 500,000 shares of its common stock were sold publicly for $40 per share.
Well folks, we are talking about the year of 1919 and Ernest Woodruff already knew what few others didn’t: RELATIONSHIP MATTERS. According to Relationship Expert Zig Ziglar, in his book Top Performance, Woodruff used to hand out a little pamphlet he had created that read:
Life is much a selling job. Whether we succeed or fail is largely a matter of how well motivate the human beings with whom we deal to buy us and what what we have to offer.
Success or failure in this job is essentially a matter of human relationships. It is a matter of the kind of reaction to us by our family members, customers, employees, employers, and fellow workers and associates. If this reaction is favorable we are quite likely to succeed. If the reaction is unfavorable we are doomed.
The deadly sin in our relationship with people is that we take them for granted. We do not make an active or continuous effort to do and say things that will make them like us, and believe us, and that will create in them the desire to work with us in the attainment of our desires and purposes.
Again and again, we see both individuals and organizations perform only to a small degree of their potential success, or fail entirely, simply because of their neglect of the human element in business and life.
They take people and their actions for granted. Yet it is these people and their responses that make or break them.